In 2017 Tom competed against over 600 students at AWARD school and nabbed the national top position. As a result he was flown over to meet David Droga, (1987 AWARD school winner) to compare student books. Below are some of the Super Jury judges and select pieces from the book.

“Best across the board by far.

Nick Law, Vice Chairman & Global CCO - R/GA New York

“Tap Water idea is clever and funny (best thing in book). Toyota: Like this visualization of tough. They'll never do it, but clever. Kleenex: Laughed out loud.”

Margaret Johnson, CCO - Goodby Silverstein & Partners

“A lovely book. Simple ideas that made you smile or think. The use of writing on Kleenex was a nice change too. It made me feel slightly embarrassed that my student book wasn't this good. I guess I felt jealous and that's a sure sign!!”

Ben Priest, Founder & Group CCO - adam&eveDDB London