Proudly Pokies Free

Inspired by their father's film "Ka-ching! Pokie Nation", Tom and his sister Anna launched the Proudly Pokies Free campaign in 2016. This is a positive forward and youth focused communications campaign which is challenging Australia's 12 billion dollar a year pokies habit. Through education and by celebrating and promoting pokies-free venues, they are leading a behaviour change campaign with one sole purpose in mind; Reducing the harm the pokies cause in Australia. Check out the website, Facebook and trimmed down Strategy deck below to see what they are doing. 

 
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Strategy Deck

Click the image below to flick through