Proudly Pokies Free
Inspired by their father's film "Ka-ching! Pokie Nation", Tom and his sister Anna launched the Proudly Pokies Free campaign in 2016. This is a positive forward and youth focused communications campaign which is challenging Australia's 12 billion dollar a year pokies habit. Through education and by celebrating and promoting pokies-free venues, they are leading a behaviour change campaign with one sole purpose in mind; Reducing the harm the pokies cause in Australia. Check out the website, Facebook and trimmed down Strategy deck below to see what they are doing.
Click the image below to flick through